It Boy — Characters & Cast

Secure the editor-in-chief position at Rebelle.

Evolves from a rigid, image-conscious workaholic into an emotionally open woman willing to risk societal judgment for genuine happiness.

Pursue authentic romantic connection and master his craft in architecture.

Shifts from naive infatuation to deep hurt upon discovering the deception, eventually learning self-respect and emotional maturity before forgiving Alice.

Maximize the magazine's brand buzz and cultural relevance.

Remains consistent as a trend-chasing executive whose editorial choices are guided purely by hype and commercial provocation.

Enjoy life, women, and avoid the burdens of aging.

Offers uninhibited, often inappropriately candid fatherly advice while embodying the societal double standard of older men dating younger women.

Claim the editor-in-chief position at Rebelle.

Acts as the external catalyst driving Alice's desperation by embodying effortless, youthful, international trendiness.