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Start-Up
A vibrant, aspirational romantic drama brimming with youthful ambition and bittersweet longing, where fledgling dreamers navigate treacherous currents like paper boats set adrift across an uncharted digital sea.
Start-Up
Start-Up

스타트업

"The place where our story ignites."

17 October 2020 — 06 December 2020 South Korea 1 season 16 episode Ended 8.2 (384)

Cast: Suzy, Nam Joo-hyuk, Kim Seon-ho, Kang Hanna, Kim Hae-sook

Drama Comedy Authenticity vs. Illusion (The Letters vs. Reality) Entrepreneurship, Failure, and Human-Centric Tech Family, Sisterhood, and Reconciliation Mentorship, Independence, and Repaying Kindness

Start-Up — Movie Quotes

Memorable Quotes

지도 없는 항해를 떠나는 것도 멋지지 않습니까?
— Seo Dal-mi & Nam Do-san

Context

Originally written in the letters and echoed across Episodes 1, 15, and 16.

Meaning

Serves as the philosophical touchstone of the drama, contrasting calculated safety with the bold spirit of pioneering innovation.

후회하지 않기 위해 선택하는 게 아니라, 선택한 것을 후회하지 않게 만드는 거야.
— Seo Dal-mi

Context

Spoken in Episode 1 regarding her decision to stay with her father during her parents' divorce.

Meaning

Encapsulates the series' core philosophy of owning one's path and validating choices through deliberate, proactive effort.

당신은 순한 배에 좋은 바람입니다.
— Seo Dal-mi

Context

Spoken to Nam Do-san in Episode 9 during an intimate moment of acknowledgment.

Meaning

Expresses her profound emotional debt to Do-san, highlighting the transformative power of mutual encouragement.

지평아, 순딩아... 성공하면 연락하지 마. 근데 힘들면 연락해.
— Choi Won-deok (Grandmother)

Context

Spoken to Han Ji-pyeong in Episode 1 when parting ways, and reaffirmed in Episode 16.

Meaning

The defining line of Grandma Choi and Ji-pyeong's bond, establishing unconditional love detached from worldly achievement.

난 당신이 나를 속인 것보다, 당신이 없었던 시간이 더 두려워.
— Seo Dal-mi

Context

A raw confession spoken to Do-san in Episode 10 following the exposure of the letter deception.

Meaning

Marks the pivotal transition from living in the letter's past to choosing the real person in the present.

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