"Mischief. Mayhem. Soap."
Fight Club - Easter Eggs & Hidden Details
Easter Eggs
A Starbucks coffee cup is visible in nearly every single scene of the film.
Director David Fincher stated this was meant to be a subtle commentary on consumer culture's pervasiveness. According to Fincher, he wanted to show that Starbucks, as a symbol of corporate branding and consumerism, was on its way to taking over every corner of society.
In the opening credits and just before the finale, a single frame of male genitalia is spliced into the film.
This is a direct reference to Tyler Durden's job as a film projectionist, where he would splice single frames of pornography into family films. It acts as a meta-commentary and a subliminal jolt to the audience, mirroring Tyler's disruptive and subversive actions within the film's world.
Tyler Durden's flashes on screen before his introduction.
Before the Narrator formally meets Tyler on a plane, Tyler appears in four single-frame flashes: at the Narrator's office copier, at the doctor's office, at a support group meeting, and as Marla leaves a meeting. These subliminal appearances are a major clue to the film's big twist, suggesting that Tyler is a product of the Narrator's own mind, breaking through into his consciousness.