No Gain No Love - Characters & Cast

Originally motivated by financial and professional security (winning a promotion/bonus). This evolves into a desire to protect her chosen family and find a place where she is the priority.

Hae-yeong begins as a hyper-calculative woman who views emotions through a loss-mitigation lens due to feeling neglected by her mother’s foster work. By the end, she learns to embrace the "loss" of self-sacrifice and finds peace with her mother’s legacy, transitioning from a solitary calculator to a warm, connected leader of her own family.

Driven by a sense of duty and kindness, often at his own expense. He eventually learns that his own happiness is a valid goal.

Ji-uk starts as a man who lives as a "promise" to others—hiding his identity and suppressing his own desires to avoid causing trouble. Through Hae-yeong, he finds the courage to claim his own life, eventually traveling the world and returning as a man who chooses his own path rather than following a script written by his family.

Initially motivated by corporate image and self-preservation. Later, his sole focus becomes the safety and happiness of Nam Ja-yeon.

A chaebol CEO who hates the idea of marriage and writes hate comments on web novels. His arc involves a humbling transformation into a devoted lover who uses his power and resources to protect his partner, even at the cost of his own reputation.