Season 1 Arc: Rebecca hires Ted to destroy AFC Richmond to hurt her ex-husband Rupert. Ted's warmth slowly breaks down her defenses. In Episode 8, Rebecca confesses her plan to Ted; Ted forgives her immediately. In the finale, despite a valiant effort, Richmond is relegated after a last-minute goal scored by Jamie Tartt (who was recalled to Manchester City).
Season 2 Arc: Richmond fights for promotion in the Championship League. Ted experiences severe panic attacks and hires sports psychologist Dr. Sharon Fieldstone. Ted reveals his father died by suicide when Ted was 16, exposing the root of his fear of abandonment. Kit man turned assistant coach Nate grows bitter, feeling neglected by Ted. Nate leaks Ted's panic attacks to journalist Trent Crimm, rips down the "BELIEVE" sign, and quits Richmond to become head coach of Rupert’s West Ham United.
Season 3 & Finale Arc: Richmond competes in the Premier League against Nate’s West Ham. Nate realizes Rupert is a manipulative bully, regrets his toxicity, quits West Ham, and works as a busboy before humbly apologizing to Richmond and returning as an assistant coach. Richmond climbs to second place in the Premier League table. Having fulfilled his mission to transform the club's culture, Ted resigns to return to Kansas to raise his son Henry. Roy becomes head coach of Richmond, Rebecca keeps the club and sells 49% of shares to local fans, and Trent Crimm publishes his book titled The Richmond Way.