My Dress-Up Darling - Ending Explained

The entire plot of Season 1 is a journey of collaboration and burgeoning affection. After introverted doll-maker Wakana Gojo is discovered by popular girl Marin Kitagawa, she asks him to create a cosplay of Shizuku-tan, a character from an adult video game. Despite his embarrassment, Wakana agrees, dedicating himself fully to the task. He pushes himself to the brink, finishing the costume in just two weeks before Marin's event. At the event, seeing Marin's absolute delight, Wakana experiences a profound sense of purpose and joy, solidifying their partnership.

Their success attracts the attention of a famous cosplayer known as JuJu (Sajuna Inui), who commissions Wakana to make a costume for her. This introduces them to JuJu's younger sister, Shinju, who is her photographer. In a pivotal subplot, the shy Shinju confesses her own desire to cosplay a male character. Wakana, growing in confidence, helps her create a costume and do makeup, allowing Shinju to have a transformative experience that brings her closer to her sister's hobby.

Throughout these projects, Marin's feelings for the kind and earnest Wakana deepen. Their relationship is tested by numerous comically awkward situations, from taking intimate measurements to visiting a love hotel for a photoshoot location. The season culminates during summer vacation. After Wakana helps Marin with her homework, they go to a summer festival together. That night, Marin calls Wakana, and after he falls asleep during the call, she whispers her heartfelt confession, "I love you," which he does not hear. This leaves their relationship in a state of sweet suspense, with Marin fully aware of her love and Wakana still beautifully oblivious.

While the majority of viewers and critics interpret "My Dress-Up Darling" as a wholesome romance celebrating hobbies, a significant point of discussion revolves around its use of fan service. One perspective is that the fan service is contextual and serves the narrative—scenes involving revealing outfits or awkward measurements are inherent to the process of cosplay and are used to create comedic tension and highlight Wakana's shyness.

An alternative interpretation, however, is that the series leans too heavily into the male gaze, sexualizing its teenage female characters unnecessarily. Critics of this view argue that some scenes are uncomfortable and that Marin's character, while positive, is also designed as an idealized 'waifu' to appeal to a male demographic. This debate questions whether the show's positive messages about body positivity and self-expression are sometimes undermined by its visual presentation.