Tod@s Caen

Tod@s Caen (2019) is a vibrant Mexican romantic comedy that follows Mia and Adán, two self-proclaimed masters of the dating game who believe that love is merely a series of strategic maneuvers. Mia, an ambitious producer, has developed a rigorous set of rules to ensure she never gets her heart broken again, while Adán is a charming seducer who prides himself on his ability to make any woman swoon using his own 'bullet-proof' systems.

The plot thickens when Mia's boss, Carla Valle, challenges her to use her seduction strategies to conquer Adán—a man Carla wants to see humiliated. If Mia succeeds in making this notorious Casanova fall for her, she gets her dream TV project greenlit. Unbeknownst to Mia, Adán is playing his own game, leading to a comedic and increasingly complex 'cat and mouse' dynamic where both characters struggle to maintain their cynical personas as genuine feelings begin to surface.

The core meaning of the film lies in the deconstruction of the 'armor' individuals build to protect themselves from emotional pain. Director Ariel Winograd explores the idea that while dating strategies and rules might offer a sense of control and safety, they ultimately act as barriers to true intimacy. The film suggests that the only way to find authentic love is to 'fall'—to abandon the safety of the game, embrace vulnerability, and allow oneself to be seen without a mask.

Some viewers interpret the film as a satire of the modern 'Pick-Up Artist' (PUA) and 'Girlboss' cultures, suggesting that both extremes are equally hollow and destructive to genuine human connection. Another reading focuses on the film as a subversion of the 'Hitch' (2005) formula, where instead of a male mentor teaching a clumsy student, the film presents two equally matched professionals whose expertise is invalidated by the very thing they study: love.

Tod@s Caen solidified the commercial dominance of the 'Martha Higareda and Omar Chaparro' duo in contemporary Mexican cinema. While critics often dismissed it as formulaic, the film resonated deeply with a massive audience, reflecting a cultural shift toward glossy, high-production-value comedies that mirror Hollywood's rom-com aesthetics but maintain Mexican sensibilities and slang. It represents the pinnacle of 'Popcorn Cinema' in Mexico during the late 2010s, emphasizing the battle of the sexes in the age of social media and dating apps.

Audience reception was overwhelmingly positive in terms of commercial success and entertainment value, with many praising the undeniable chemistry between Higareda and Chaparro. On the other hand, critics were more divided, often calling the film predictable and bloated (at a 2-hour runtime). However, the general consensus among viewers was that it successfully delivered the laughs and romantic satisfaction expected from the genre, even if it didn't reinvent the wheel.